Your dream ring

By A.Jaffe

Unmatched craftsmanship. Lifetime warranty.
Young woman wearing a gold custom Texas Tech class ring surrounded by diamonds.Young woman wearing a gold custom Texas Tech class ring surrounded by diamonds.
Class of 2022

Texas Tech

Celebrate your achievements with class.
We set the standard in

Jewelry Design

Create a one-of-a-kind ring or customized piece of jewelry.

Lubbock's premier fine jewelry store

Offering unsurpassed quality and service in every piece, our experts in bridal jewelry, custom jewelry design, and diamonds will make you feel right at home.

"A customer for life"

They custom made me a ring when multiple other stores in town wouldn't even entertain the idea.

-Tiffany H.

"Best jeweler in Lubbock"

They truly take the time to help make your shopping experience the absolute best without putting pressure on you.

-Amber M.

"with them for 16 years"

Can do anything the biggest jewelry store in the country could, but treats you like their next door neighbor.

-Charlie T.

Your Guide to
Engagement Rings
Learn about the 4 C's, diamond shapes, settings and more.
Check it out
Engagement Rings
A. Jaffe
See our collection
Class Rings
Texas Tech
Shop Hers Shop His
Come see us at
our store

8001 Quaker Ave Suite H
Lubbock, TX 79424

Mon-Fri, 10am-6 pm
Sat, 10am-3 pm



I absolutely loved my experience at J. Keith’s and would recommend them to anybody! Not only did they do an incredible job on my engagement ring, they were able to turn a family heirloom into my wedding band with only a reference picture! They knocked it out of the park and absolutely made all my ring dreams come true!

Maddie Kleypas

Thank you so much Alan and J Keith’s!!! I had a ring of my great grandfathers and I wanted to use the diamond for my engagement ring. My fiancé is in ministry and our budget was pretty small. But Alan took his time to figure out exactly what I wanted and I just got my ring and it is BEAUTIFUL everything I could have hoped for. I cannot stop looking at my hand. Thank you so much!!

Jessica Eady

My fiancée and I went to several local jewelers to look at engagement rings. J. Keith's was by far the most friendly and transparent jewelry store we came across. They really try and build a relationship with you so they can serve you better. Even after the purchase and everything was complete, they still remember me and my fiancée. First class service and products! This is the only jeweler in the Lubbock area I will use.

Brett Gleason

Built a custom Texas Tech ring that is fantastic. Did the whole process from long distance. Alan was awesome and sent me several images via email, added his expertise and knowledge to help create my perfect ring. Came through with early delivery and everything matched exact specifications. Great price and phenomenal product. I recommend them with no hesitation. Thank you!

Matthew Folstein

Shopping for an engagement ring is hard but the people at J Keith couldn’t have made it any easier on me! Went in with just a few ideas of what she wanted and they took it from there and she absolutely loves it. They’re incredibly informed and take pride in their products and services and before I left that day they made sure I was informed about what I was buying too. They also resized her ring at no cost, can’t say enough good things about Alan and Mr. J Keith himself.

Chad Devine