West Texas & Eastern New Mexico’s

Leading Bridal

with the largest selection of loose diamonds and bridal jewelry.
We set the standard in

Jewelry Design

Since 1990
A Business Born & Raised
in West Texas
J.Keith is a certified gemologist from Meadow, Texas. He opened the doors to J.Keith's Jewelry in 1990, and built his small shop into Lubbock's premiere fine jewelry store with his expertise, dedication, and exceptional customer service.
J. Keith is honored to serve his community, our veterans and Lubbock's finest - the Texas Tech Red Raiders.

Our focus for 30+ years


Custom designs are our crown jewel. Our artisans engineer CAD jewelry designs using
state-of-the-art equiptment, software and laser technology to create breathtaking one-of-a-kind pieces.


We sincerely welcome you to our store where we are proud to provide you with a personal, professional, and enjoyable jewelry experience. We want you to feel comfortable - never pressured - and always confident in your selections.


We are devoted to excellence in craftsmanship and authenticity. Our experts will educate you on the diamond grading system to ensure you receive the quality and value you deserve.

Our Services

Custom Design

Our design philosophy is: “If you can imagine it, we can build it.” You'll be a part of the design process at every step - from the approval of the computerized images and waxes - to the final casting.

Learn more

Watch Repair

We offer battery replacement and watch band adjustments, which can typically be done while you wait. We also offer a full array of expert watch repairs and services on most watches.

Jewelry Repair

We have laser star technology to repair the "unfixable." Our no solder weld is 260% stronger than regular solder, and can be done on both modern and antique jewelry - even on the most intricate parts.

Jewelry Appraisals

We offer jewelry appraisal services for both insurance and estate values. When it comes to protecting your jewelry, we highly recommend having all of your high value pieces appraised for insurance purposes.

Come on in to
Our store

8001 Quaker Ave, Suite H
Lubbock, TX 79424

Monday - Friday, 10am-6pm
Saturdays, 10am-3pm
Sunday, Closed