From Soldier to Soldier bracelets are a designer version of the survival and friendship bracelets worn by many US and allied soldiers in Iraq and Afghanistan. Soldiers will twist and braid parachute cord to create a bracelet. They are known as survival bracelets, because they can be unraveled and the paracord can be used for many purposes in a pinch. They are also exchanged among the soldiers as friendship bracelets. Often a uniform button is sewn on and used as the clasp. The button clasp symbolizes the uniform. The clasped bracelet symbolizes the bond among the soldiers that can never be broken.
The From Soldier to Soldier bracelet campaign idea was hatched by a soldier. Little more than three years ago, Stefan Hylleborg returned to his native Denmark from his tour in Afghanistan with the intention of raising funds for a badly injured fellow soldier and his family. But instead of selling his own survival bracelets, he asked a friend, Claus Scheelke, a jewelry designer, to create a new version of the bracelets in the legendary Danish jewelry design tradition. Jens J. Aagaard, A/S, the leading Danish jewelry company over the last 40 years, enthusiastically agreed to put its muscle behind the marketing and fund raising, and the bracelets became an overnight national sensation.
In honor of those who have served our country past, present, and future, we would like to offer a FREE From Soldier to Soldier bracelet to all military personnel with a valid Military ID from Armed Forces Day, May 21st, through Memorial Day Weekend, May 28th. In addition to this offer, all friends and family are invited to purchase any From Soldier to Soldier bracelet for 25% off retail.
Exclusions and restrictions apply.*
*While supplies last. In store only. Only one free bracelet per customer. Only valid on in stock items. This offer is only valid May 21, 2016 through May 28, 2016. Free bracelet excludes items with diamond clasp. Military personnel may purchase a From Soldier to Soldier bracelet with a diamond clasp for $25 plus tax.