J. Keith’s Jewelry is Lubbock’s premier jewelry provider.

We are proud to feature these fine designers:




The A.JAFFE story begins in 1892 in early New York and continues today with your purchase of one of the most precious and special engagement rings in the world. One of the only 19th century jewelers still active in New York City, A.JAFFE has thrived from an unwavering commitment to uphold old world standards of craftsmanship and to adhere to the arduous demands of meticulous diamond selection. Each A.JAFFE ring is perfectly crafted, seamlessly combining modern glamour with timeless elegance. A.JAFFE is distinguished by its heritage of continuous contribution to the evolution of the American engagement ring, including the creation of some of the first luxury solitaire and multi-stone engagement rings sold in the United States. It remains today, an exclusive bridal brand, distributed only by America’s finest jewelers who personify the highest standards of taste, integrity and business practice. The most important decision of your life deserves celebration with the embodiment of beauty, distinction, sophistication, and unmatched craftsmanship, a promise, like your love, to be kept forever.

Alisa Designs

alisa designsSince 1995, owners Fred and Lisa Morgan have been creating distinctively elegant jewelry, hand-crafted at their factory in Tuscany, Italy, by combining sterling silver with 18k gold, diamonds and colored stones. Alisa® jewelry captures the higher quality, modern elegance today’s woman seeks with unique designs. Its modern design, superior materials and exceptional workmanship make it truly unique in its category. Women of all ages love its versatility since it can easily be worn day into night without feeling over or under done, making it valuable to a woman’s wardrobe. Alisa has infused practicality into fine jewelry, giving women the ability to wear the pieces they love more often. The Alisa® line includes bracelets, necklaces, earrings, rings, and pendants with matching or coordinating pieces to complete a look… even a gent’s line for that special man!


Affordable Jewelry Designed and Crafted in Italy.

Established in Milan in 2009 from a rooted and multi-generational background as jewelry designers and gemstone hunters, Atelier Bronzallure and its eponymous brand are setting a brand new standard in jewelry: classy, contemporary styles enjoying the ultimate Italian heritage and craftsmanship, with a strong eye for quality and details and a proprietary comfort-fit, generating bold volumes and chunky jewelry for the everyday. By developing their wide classic-meets-edgy whole range of bangles, earrings, rings and necklaces, often featuring selected freshwater pearls, genuine gemstones in refined cuts and cubic zirconia they encourage the most quality-conscious women and pinoeers in fashion to dare the use of color and learn how to combine their own personal signature style. Crafted from proprietary 18KT rose gold plated Golden Rose, their creations enjoy a superior alloy and a generous plating, making them ideal with most complexions and at very hour of the day. Strong character and unparalleled comfort come together from a passionate and skillful work in our Milan-based Atelier and the greatest artisanal skills of our craftsmen.


caro74The name Caro74 is derived from the Italian word Caro, meaning “beloved”, and the seventy-four facets used in the cutting of their diamonds. Each diamond used in a Caro74 setting has a patent-pending 74 facet cut, versus the common 58 facet diamond. These incredibly brilliant stones create sheer radiance in every setting. With a commitment to excellence, each Caro74 design is uniquely crafted with the bride in mind. Each setting and matching band contains a small “kiss” diamond on the side of the shank. When paired with a matching Caro74 wedding band, the diamonds will “kiss”, representing the sacred unity of marriage.


chathamIn the late 1920’s a young boy followed his dreams in what was to become, one of the world’s preeminent crystal growers.  Carroll Chatham took his avid interest in chemistry and pursued his dream by endeavoring to duplicate nature’s process to create a diamond after creating a lab in his family’s garage at the young age of 12. One attempt resulted in an explosion that rattled his San Francisco neighborhood, as well as the police. To calm the police and his parents, he shifted his focus to growing emerald crystals, hoping a crystal formation would not require immense pressure. Many years passed with nothing to show for his on and off again attempts. In 1931, Chatham entered college, leaving his latest efforts in his family’s garage still running in his absence. As fate would have it, Chatham’s father turned off the power supply to his science project. This simple action caused his emerald crystals to grow in the crucible, and the legacy was born. After creating emeralds in 1938, laboratory grown rubies, alexandrites, blue sapphires, and orange sapphires all came to fruition over many decades of research in the hands of Carroll Chatham. A few years after his passing in 1983, his lifelong dream of diamond cultivation finally became a reality for his son, Tom. Today, Chatham is still recognized as the leader of created gemstones, creating beautiful stones with the same chemical makeup as those found in nature. The company’s unbeatable Lifetime Warranty and Certificate of Authenticity assure reliability and long-term value.

Claude Thibaudeau

Claude ThibaudeauClaude Thibaudeau traces his roots in jewelry back to 1872 when his great-grandfather, Ulric Thibaudeau, opened up a small jewelry boutique in Montreal. The company stayed in the family and continued to grow and expand, becoming Ed. Thibaudeau et Fils Inc. In 1983, at the age of 25, Claude took on a major challenge by designing his own jewelry collection in the basement of his home in Châteauguay, a suburb of Montreal. The Creation Thibaudeau line entered the U.S. market by 1992 and made an international debut in 1998. In 1993, for the line’s 10th anniversary, Claude Thibaudeau created the Pure Perfection Collection (Platinum & 24kt) and The Inseperables (two-piece intertwined bands). Again in 2007, celebrating 135 years of family tradition in the jewelry business, Claude Thibaudeau Designs launched their latest and greatest collection: European Micro-Pave, exquisite hand created masterpieces set using a microscope by Claude’s handpicked craftsmen. Through all of his beautiful collections, his unique pieces are recognized all over the world for their unsurpassed quality and incredible attention to detail.

Doves by Doron Paloma

Doron Hakimian, president and chief designer of Doves by Doron Paloma, was always a jewelry enthusiast.  Although he grew up in a family of precious gem stone manufacturers, he decided to pursue his other passion,  architecture. Doron discovered his hidden talent for creating beautiful jewelry when he spent a summer sketching  pieces for his family business. In the past several years, Doves by Doron Paloma’s trend-setting designs have  garnered celebrity attention and  worldwide press. Doron has made exclusive designs for First Lady Michelle  Obama, Jennifer Lopez, and  Catherine Zeta-Jones, among others. Today, Doves by Doron Paloma is synonymous  with eye-catching and  wearable heirloom-quality jewelry. Doves can be found in over 700 points of sale  worldwide. From Madrid to  Mexico, St. Barths to San Francisco, Doves is one of the biggest names in global  luxury jewelry. Every Doves piece  begins with a pencil and a sketch board. As a designer, Doron combines 18 karat gold, diamonds and precious  gemstones to create unique treasures His attention to detail produces dramatic creations, yet it’s his unrelenting  pursuit of perfection that sets his designs apart from the pack.

Enso Silicone Bands

Wear uninhibited. Enso is about balance—balancing commitment and comfort without sacrificing a ring you love wearing and showing off. It’s about living a life where nothing gets in the way. Traditional rings can disrupt the moment. You want to run, climb, work, swim, cook, shower, hold a child without pausing life to take off the very emblem that represents the life you live. Add to that the real risk of ring avulsion, degloving and amputation, and we set out to create silicone rings to protect your precious moments and fingers. Silicone belongs on fingers. When the ancient Egyptians created the first circular representations of promise, they used braided hemp. It’s the symbol and the practicality that mattered. We made the first Enso silicone ring to bring back comfort, safety and focus to the way we express commitment.

House of Baguettes

House of BaguettesDealing with diamonds and jewelry for generations, House of Baguettes has evolved to become a major trendsetter with many exquisite collections mixing beautiful designs with the finest diamonds. With roots stemming from New York City, Los Angeles, and opulent Dubai, House of Baguettes has created a vast and diverse collection of breathtaking jewelry. Based on craftsmanship and artistry, House of Baguettes achieved their success by bringing the finest quality and the most impeccable jewels with unsurpassed service and quality, constantly enlarging their collection of the finest jewelry in the world.

KC Designs

kc designsKC Designs has been at the forefront of diamond fashion jewelry for over 30 years. They have masterfully created jewelry that compliments every style of woman. Throughout the years, KC Designs has garnered the acclaim of celebrities and fashion experts alike. Their distinctive diamond pieces have been showcased in numerous feature films, major television network shows, fashion runways, and dozens of fashion publications including the uber-popular Sports Illustrated Swimsuit Edition…5 years running.

Founder Lenny Krol combines his passion for design and creative vision to continuously innovate trend and fashion in his diamond jewelry collections. His attention to detail, along with his trained manufacturing skills helps create the ability to produce the exquisite KC Designs Collections we have come to know and love. KC Designs strives to redefine the image of diamond jewelry…..making it fun, approachable and accessible for women of all ages.

Martin Flyer

martin flyerBeginning in the Bowery district of Manhattan more than 65 years ago, the third generation family business continues to carry out the Flyer tradition of providing the jewelry industry with the highest quality products and first class service since 1945. With five different collections, Classic, Vintage, For Him, Simplicity, and Perfected, there is sure to be a ring for every bride and groom. One of the most recognized designers in America, Martin Flyer has maintained innovative appeal by using fine quality materials, offering outstanding service, creating irresistible designs and providing handcrafted collections that are of heirloom quality. Platinum and Precious Gold are used to create each ring while near colorless diamonds are naturally brilliant and never artificially enhanced. Martin Flyer’s attention to detail and desire for excellence creates truly stunning pieces. With the expansion of Martin Flyer’s fashion line, everyone can wear the high quality Classic Diamond Product that the company is known for. The beauty and craftsmanship of Martin Flyer’s bridal pieces can be seen in each of their diamond fashion pieces.

Phillip Gavriel

phillip gavrielLiterally born into the world of jewelry, Phillip Gabriel Maroof the designer behind Phillip Gavriel founded his collection after studying in Florence, Italy. The beauty and history of the Renaissance intensified his already developing design sensibility and became the catalyst in launching his passion. Every piece of jewelry in the collection tells a story and comes from the heart. The collections are inspired by an important part of Phillip himself, whether it be a place he has travelled to, or simply something beautiful he experienced. Crafted in gold, sterling silver and precious gemstones, Phillip Gavriel jewelry is not only rich in intrinsic value but it is also rich in heritage.

Sloane Street

A generational collaboration. There is something so special about a mother-daughter relationship, but when that relationship becomes more than just an everlasting love and turns into a powerful business partnership, you have a serious recipe for success. Joining forces in mid-2014, industry veteran Frances Gadbois, and daughter, Charlotte, have mixed their love of color and elegant design expertise to create a fresh and vibrant, new luxury jewelry line, loaded with one-of-a-kind stones and signature gold texturing. Frances’ European heritage, architectural inspiration, and design talents make her one of the most intriguing fine jewelry designers in the industry. And now partnered with her daughter, who is also ‘the face’ of the brand, the duo have revolutionized the world of colored jewelry. Frances and Charlotte, or the “Sloane Rangers,” as they call themselves, travel the world in search of rare, luxurious stones to star as the centerpieces of their uniquely classic designs for the three collections that make up the 18k line. With something for everyone, the ‘Classic’, ‘Spectrum’ and ‘Caviar One-of-a-Kind’ and Sterling Silver Mélage collections make up this undeniably elegant brand for the timelessly chic modern woman.

Spark Creations

sparkSpark is recognized for its elegant style and attitude, from the One of A Kind collection to Classic Color. The founders have established Spark as a jewelry design leader and personally source the finest gemstones from around the world. The colored gemstones and diamonds offered by Spark Creations stand apart from the rest of the designers, for its innovation and singularity, in the crowded industry of jewelry designers. With its rare collection of jewelry and versatile designs, Spark Creations have emerged as leaders in the fashion industry and have stood tall for over a quarter of a century. It began in 1972, when two brothers, having foresightedness for colored gems and stones, started Spark Creations in the city of New York. Designers at Spark are known to visit places across the world to look for the most appropriate stones, before exclusively cutting them to fit their designs. Every pieces by Spark Designs, with its classiness, sophistication, fashion sense, and freshness is sure to woo you and your loved ones.


SylvieSylvie was born and raised in Antwerp, Belgium, the center of the world’s diamond trade, into a diamond family where she learned all facets of the business. She met her husband at a diamond conference and they partnered to create the Sylvie Collection, thus continuing the family tradition started by his company, Spectrum Diamonds. She is committed to designing diamond jewelry that is timeless, versatile and sophisticated. For Sylvie, her 14 collections are personal and reflect her commitment to always using ethical sources while offering endless options. Throughout her bridal and engagement ring collections, you will find a new standard for affordable luxury and the highest standards of craftsmanship. The beauty and passion Sylvie sees around her is reflected in all of her engagement ring designs. Sylvie creates customizable options as endless as the love shared by those who inspire it.

If you have any questions regarding any of our designers, please contact us.

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