About Us

“We Set The Standard In Jewelry Design.”

J keiths store frontEstablished in 1990, J. Keith’s Jewelry is West Texas and Eastern New Mexico’s leading bridal source, with the largest selection of loose diamonds and bridal jewelry. Our exclusive designer engagement rings include A. Jaffe, Sylvie Collection, Caro74, Claude Thibaudeau, and Vatche’.

J. Keith’s Jewelry specializes in custom jewelry, creating breathtaking one-of-a-kind pieces for each of our customers.

J. Keith’s is an officially licensed “Texas Tech” jewelry dealer and the leading designer of custom “Texas Tech” jewelry.

J. Keith’s is proud to provide you with a personal, professional, and enjoyable jewelry experience. Our knowledgeable sales staff will educate you on the diamond grading system to ensure you receive the quality and value you deserve.


About the Owner

 

Born and raised in West Texas, J. Keith opened up his first store in 1990 just two doors down from our current location. With J. Keith’s expertise, dedication, and exceptional customer service, his small shop became a booming business. After a decade of hard work, J. Keith relocated to our current location where he could expand and grow even more. J. Keith is honored to celebrate 25 years of business and excited for the many more to come.


About Our Services

 

J. Keith’s offers custom designed jewelry and professional repair services by experienced master jewelers using computerized CAD/CAM design and laser technology.

Custom: Our philosophy through our custom design shop is: “If you can imagine it, we can build it.” We encourage you to be a part of the design phase from the very beginning of the process, from approval of the computerized images and waxes to the final casting of your own custom piece of fine jewelry.

Watch Repair: We offer battery replacement and watch band adjustments, which can typically be done while you wait. We also offer a full array of expert watch repairs and services on most watches.

Laser Star Technology: We have the technology to repair what you have been told couldn’t be fixed. With no solder weld, our weld is 260% stronger than solder. This process can be done on both modern and antique jewelry. LASER is an acronym for “Light Amplification Stimulated Emission of Radiation”, which produces a sharp, focused light beam that melts a very small area of metal. The benefit of this technology is that very little heat is generated at the weld point, allowing users to easily weld 0.5mm to 1.0mm away from the most complicated and intricate component parts.

Jewelry Appraisals: We offer jewelry appraisal services for both insurance and estate values. When it comes to protecting your jewelry, we highly recommend having all of your high value pieces appraised for insurance purposes. We can also give you information about Jeweler’s Mutual® Insurance, the only company solely devoted to insuring jewelry for over 100 years.


J. Keith’s Jewelry is the area’s exclusive dealer for these fine manufacturers:

 

Please contact us today to find out more about the brands we love, or our extensive services. Thanks!

For a short bio on our designers and links to our selections, check out our Designers page!

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